During a podcast interview in 2018, actor and foodie B.J. Novak teased an idea he had for a chain-themed restaurant that would, contrary to the fundamental business model of chain restaurants, consist of a single brick-and-mortar location. It would be a nostalgia play, drawing on a collective wistfulness for the menu items and now-kitschy aesthetic […]
from The Hollywood Reporter https://ift.tt/DfzEI1G
Wednesday, March 29, 2023
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How Chain, B.J. Novak’s New Concept Restaurant, Built a Nostalgia Factory With Hollywood’s Help
How Chain, B.J. Novak’s New Concept Restaurant, Built a Nostalgia Factory With Hollywood’s Help
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